The platform is rolling out a updated setting that allows them to reduce the amount of AI-made videos appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This shift aligns with a increase in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A considerable share of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to educational videos, and we want to give people the power to increase or decrease of that, depending on their own preferences,” said a company executive.
AI on the Platform
The platform disclosed that there are presently 1.3 billion videos on its app tagged as artificially created. In total, over 100 million videos are uploaded to the service each day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of artificial media they view by accessing the “manage topic” feature in the app and choosing the AI content topic. Additional categories that can already be controlled under the setting encompass politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines require creators to identify “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be deleted under its terms of service.
In addition, the app will henceforth add an AI-generated label to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from trying to bypass the tagging system.
Educational Initiatives
The platform is also launching a $2m awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This initiative will benefit educational bodies focused on training coding and technology.
Content Safety Approach
TikTok has supported its content review process, following discussion over intentions to make redundant hundreds of content moderators in the United Kingdom. The company is set to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content ahead of it has to be seen by humans. The platform reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
